As far as media goes, Breast Cancer Awareness month is getting a excellent amount of coverage. From Galas, NFL pink accents, and now the street culture got on the ball with Nixon's Fluro Pink. A great product for the right reason.
P.S. get aware for Breast Cancer and don't stop there if there's a cause that is more dear to you, don't hesitate to get involved. Who knows it could be your new vice.